Scientific Games has secured a one-year agreement to create and produce scratch-off lottery tickets for the Belgian National Lottery.
The agreement encompasses a three-year choice to extend the contract. Scientific Games will also furnish marketing assistance for the lottery.
Scientific Games presently collaborates with 23 of the top 25 lotteries globally, based on per capita sales of scratch-off tickets.
Jannie Haek, chief executive of the Belgian National Lottery, stated, “We selected Scientific Games due to their expertise with scratch-off lottery goods in other European nations. We are certain that Scientific Games’ comprehension of consumers, marketing tactics, and creativity in scratch-off lotteries will aid us in engaging our players and boosting revenue.”
John Schultz, the top executive overseeing instant products at Scientific Games, remarked: “Instant games, frequently enhanced by interactive second-chance draws on mobile and web platforms, remain the primary driver of year-on-year lottery revenue expansion in numerous nations globally.
“We excel in the instant game arena, and we’re assured that we can provide the Belgian National Lottery with the insights, strategy, and innovative thinking to keep Belgian players engaged and drive sales upward.”
Scientific Games reports that revenue has climbed despite an increase in losses.
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