Catena Media has designated Jasleen Kals as their latest Vice President of Product.
Kals possesses a vast amount of expertise in the position, having dedicated over ten years to the product creation field.
This tactical appointment is a component of Catena Media’s broader strategy to transition towards an operational approach centered around products. Their objective is to elevate earnings and guide the company back to a state of profitability. This action comes after a series of underwhelming financial outcomes, including a particularly challenging initial quarter of 2024 where income significantly declined, notably in their North American sports wagering division.
Catena Media has been diligently reorganizing its executive team in reaction to these difficulties. They recently welcomed a new CEO, Manuel Stan, and a new Group CFO, Michael Gerrow. Kals, with her remarkable history at organizations like CafeMedia and MarketMuse, is the most recent addition to this revitalized leadership group.
Prior to her arrival at Catena Media, Yasmin Karlsen cultivated her proficiency as the Director of Digital Product Development and Strategy at TMZ. Since 2022, she has also spearheaded efforts as the Co-founder and Head of Product and Technology at SYNQ.
Pierre Cadena, Catena Media’s temporary CEO, expressed enthusiasm for Yasmin’s addition to the team. He emphasized her demonstrated talent for constructing and delivering remarkable products, underscoring her abilities and guidance as essential advantages for the company’s novel product-centric operational framework.
This innovative framework, as Cadena elaborates, will prioritize their highest-performing products and establish an unmatched user experience, ultimately propelling sustained long-term expansion. Yasmin’s position is critical in this shift. She will be at the forefront, steering the development and growth of Catena Media’s impressive collection of resources and brands, guaranteeing they achieve their maximum capacity.