Wagerer, a groundbreaking sports wagering firm, is preparing for a substantial growth spurt in 2024, with aspirations to introduce its sportsbook application in seven states. Their initial concentration is on Colorado, Kentucky, and Pennsylvania, expanding their overall reach to an impressive eight states by the start of 2024.
Their strategy? To hit the ground running by launching their inaugural sportsbook app in these seven states, encompassing Indiana and Maryland (although they are still awaiting approval on their Maryland sports wagering license). While they have been conducting trials with beta iterations of their app in Ohio, Virginia, and Massachusetts, they have opted to redirect their efforts and will not be seeking renewal of their provisional license in Massachusetts. The grand unveiling of their fully developed sportsbook platform is strategically timed to coincide with the 2024 NFL season.
But hold on, there’s more! Wagerer isn’t confining itself to sports wagering. They’ve also set their sights on Pennsylvania’s iGaming sector, where they intend to launch their online casino platform, Wagerer Casino.
To facilitate these ambitious endeavors, Wagerer has been actively establishing crucial alliances. One noteworthy partnership is with the Eastern Band of Cherokee Indians (EBCI) in Kentucky. Scott Barber, Chief Executive Officer of EBCI Holdings, conveyed his excitement, remarking, “We are delighted to collaborate with Wagerer to broaden our sports wagering market access reach in Kentucky. We are confident that their leadership team and product vision will be an excellent match for the Kentucky sports wagering market.” This collaboration, along with their agreement in Indiana, underscores their dedication to working alongside local communities.
A gaming firm, Betr, has gained entry into the Pennsylvania, Maryland, and Louisiana markets via an agreement with Cordish Companies. This collaboration will enable Betr to roll out its iGaming offering, Betr Casino, in these jurisdictions, subject to regulatory green light. The President of Cordish Gaming Group, Rob Norton, conveyed his eagerness about the alliance, emphasizing the capacity of Betr Casino to bolster the gaming choices accessible to patrons, particularly in Pennsylvania, where Cordish manages two thriving Live! Casinos.
Betr intends to debut its sports wagering platform, presently in its initial iteration, across all the aforementioned states, excluding Massachusetts, in the latter part of this year. The Founder and CEO of Betr, Joey Levy, articulated his enthusiasm regarding the fresh market access collaborations, noting that these accords will empower Betr Sportsbook to connect with upwards of 17% of the US adult demographic by year’s end. He further underscored that Betr Picks, a distinct product, will maintain its accessibility to over 50% of US adults.