The British gaming sector is implementing additional safeguards to shield young individuals from gambling promotions. Effective from the first of October, updated regulations mandate that wagering firms must guarantee their advertisements on social platforms are exclusively visible to individuals aged 25 and above. This action follows a study that revealed several gaming entities had violated advertising guidelines pertaining to age limitations. The leader of the Betting and Gaming Council stressed their commitment to enhancing standards, asserting that this measure illustrates their dedication to ethical advertising practices. Beyond the modifications to social media, the revised regulations also stipulate that all gambling advertisements displayed on internet search providers must explicitly indicate they are intended for those 18 years or older.
YouTube mandates age confirmation from users prior to granting access to videos featuring gambling content.
Furthermore, Dugher emphasized the responsibility of large digital platforms to ensure user safety, expressing hope that the government’s recently introduced Online Safety Bill will effectively address this issue.