The prominent Brazilian gaming platform, Brbet, has landed a major coup by securing boxing icon Mike Tyson as their ambassador within Brazil. Tyson, renowned for his aggressive approach in the boxing ring, will now lend his likeness to Brbet’s sports wagering and gaming products. This agreement is exclusive, making Tyson the sole representative of Brbet in the Brazilian market.
The promotional effort featuring “Iron” Mike will be highly visible across all channels – physical advertisements, digital banners, online platforms, and even traditional publications. Anticipate seeing Tyson’s recognizable visage everywhere, including a television spot. The advertisement depicts Tyson at his residence, perusing online wagering websites when he discovers Brbet, emphasizing the platform’s swift and reliable betting features.
Using the slogan “Brbet, the choice of Brazilians,” the campaign seeks to deliver a decisive blow to competitors while advocating for responsible gaming practices.
Entourage, a sports and entertainment firm, facilitated the agreement, adding another significant name to their roster of clients, which already includes industry leaders like Heineken, Emirates, Konami, FTX, and Visa. They have also collaborated with major sporting organizations such as FIFA, UEFA, Inter Milan, and Benfica.
This announcement follows closely on the heels of another significant collaboration within Brazil’s rapidly expanding gaming sector, with SCCG Management joining forces with Ronin Sport to broaden their presence in the nation.
Ronin has partnered with SCCG to expand its offerings into the Brazilian market. This collaboration builds upon their prior success introducing Ronin to North America. Leveraging its regional knowledge and network, SCCG will aid Ronin in cultivating a robust footprint.