MGM Resorts International’s wagering platform has joined forces with the Nashville Predators, becoming the hockey franchise’s official sports betting collaborator. This agreement, spanning multiple years, ensures heightened visibility for the BetMGM brand within the Predators’ home venue, Bridgestone Arena. Anticipate noticeable branding and even a designated MGM-themed dining and beverage establishment intended for the arena’s premium seating area.
This collaboration signifies a significant victory for BetMGM, granting them valuable promotional real estate during Predators matches, encompassing the playing surface and rink-side barriers. Matt Prevost, BetMGM’s Chief Revenue Officer, expresses palpable enthusiasm regarding the arrangement, commending the Predators’ management and their devoted supporters. He perceives this as an opportunity to substantially enrich the fan encounter in Nashville.
This isn’t BetMGM’s inaugural venture in Tennessee. They’ve already secured a sports betting alliance with the NFL’s Tennessee Titans, formalized in 2020. Evidently, they view the state as a strategically important market.
Sean Henry, President and CEO of the Nashville Predators, shares the enthusiasm for the partnership. He envisions it as a means to elevate the atmosphere at Bridgestone Arena (colloquially referred to as “Smashville” by enthusiasts) and provide added value to their steadfast fanbase. Both BetMGM and the Predators eagerly anticipate witnessing the evolution of this partnership in the coming years.
An online gaming operator headquartered in New Jersey, BetMGM, launched in 2018. Utilizing technology licensed from Entain, they provide sports wagering and digital casino games across multiple brands. These include well-known names such as BetMGM, Borgata Casino, and Party Casino and Poker.
Demonstrating their dedication to responsible gaming practices, BetMGM recently contributed a substantial $180,000 to the International Center for Responsible Gaming. This funding will support vital research and educational initiatives focused on gambling addiction, particularly the influence of marketing on at-risk populations.