Warren Jacobs, the top dog at ActiveWin, informed GI publication that transferring Nektan Marketing Services to Nektan was mutually beneficial. The timing was opportune, apparently.
Jacobs and his associate, the renowned Fred Done (the “Fred” of Betfred!), sought a fresh location for their internet casino, Kerching.com. They discovered the ideal foundation with Nektan and their chief operating officer, Matt Sunderland. One action led to the next, and they understood that by merging their strengths, they could establish a marketing force. Nektan possessed the technological and mobile gaming proficiency, while Done and Jacobs contributed their expertise in digital marketing and client relations.
Hence, Nektan Marketing Services came into existence. It was a wonderful collaboration, with Done and Jacobs holding fifty percent and Nektan the remaining half. They were poised to dominate the online gaming industry!
Honeydew, a marketing firm, has initiated the purchase of several prominent entities, including Ruby Room. Simultaneously, they are assembling a specialized customer relations department for both their private-label clientele and their own brands. These actions are integral to Honeydew’s objective of achieving complete autonomy over their business processes. To reach this goal, they require increased funding and reduced dependence on external collaborators.
This need prompted their proposal to acquire our equity. Their offer approximates £1.2 million, encompassing the purchase of additional shares valued at £500,000. Furthermore, they have pledged to utilize ActiveWin’s services for a minimum of one more year. Given our initial capital outlay and the prospective growth of our ongoing development, we deem this a reasonable agreement.
Such acquisitions are not unprecedented in the industry. Large corporations like Sea Monster and GameCraft have been providing comprehensive solutions for some time. I witnessed this directly at EuroPartners, which was absorbed by GameCraft and incorporated into their system. Therefore, while we are not pioneering a new concept, we have cultivated a thriving model on a smaller magnitude.
This transaction represents a mutually advantageous business determination.
This wasnt simply a parting of ways. Our collaboration will continue for a minimum of twelve months. We hold immense pride in our achievements, particularly establishing and divesting the company within a mere two-year timeframe. This demonstrates our capability to not only produce results for an organization like 888, but to execute with both speed and efficacy.