A prominent affiliate marketing firm, Catena Media, is aggressively targeting the Asian market. They recently acquired a top Japanese casino affiliate platform for a substantial $5.5 million, strengthening their foothold in the area.
This strategic purchase involves Catena paying a premium price for a website already generating impressive quarterly revenue of approximately €35 million and a profit margin that would be the envy of any company. The agreement also brings in valuable knowledge, with a group of seasoned experts joining the Catena team.
This action clearly demonstrates Catena’s desire to lead the Asian market, and with CEO Robert Andersson expressing enthusiasm for continued growth, we can anticipate more daring initiatives from them in the times ahead.