Allwyn, an international lottery corporation headquartered in Switzerland, has teamed up with Instant Win Gaming (IWG) in a strategic alliance designed to strengthen Allwyn’s content development capacity. IWG is a top supplier of digital instant win games with a significant footprint in North America and 25 other nations. This action will result in Allwyn obtaining a 70% ownership interest in IWG.
The collaboration aims to utilize IWG’s proficiency to improve Allwyn’s comprehensive gaming offerings. This joint effort will involve Allwyn working closely with IWG’s creators, Rhydian Fisher and Simon Bucknall, to investigate new prospects in the online instant win gaming sector.
Stepan Dlouhy, Allwyn’s Chief Executive Officer, conveyed his eagerness for the alliance, noting that it aligns with their dedication to delivering an outstanding user encounter for players globally. He is confident that IWG’s industry insights and inventive spirit will be crucial in their pursuit to become the operator of choice within the market.
Rhydian Fisher, Chief Executive Officer of IWG, echoed Dlouhy’s enthusiasm, highlighting the partnership’s capability to broaden IWG’s scope and deliver benefits to current associates. He contends that Allwyn’s extensive comprehension of the lottery market will unlock fresh pathways for the exceptional games crafted by IWGs team.
The prominent European lottery entity, Allwyn, is undertaking a significant endeavor by procuring a 70% ownership interest in Instant Win Gaming (IWG), a premier supplier of digital instant-win games. The transaction, completely funded by Allwyn, is projected to reach completion in the second half of 2024, contingent upon obtaining the necessary regulatory clearances.
This calculated acquisition follows closely on the heels of Allwyn’s latest victory in attaining the highly sought-after fourth UK National Lottery permit. This action underscores Allwyn’s aspiration to establish itself as a dominant force in the global lottery and gaming sector. Further amplifying their progress, Allwyn’s current collaboration with BCLC introduced IWG’s well-received “Set for Life” game to the PlayNow.com platform in October 2023, showcasing the possible collaborative benefits between the two entities.