The United Kingdom’s advertising regulatory body, the Advertising Standards Authority (ASA), recently upheld a decision against Festival Free Bets regarding a social media promotion by online personality Astrid Wett.
The issue stemmed from Wett’s age when the post appeared (March 12, 2024). Because she was younger than 25, giving her a prominent role in a gambling advertisement was considered a violation of advertising guidelines. The ASA Code stipulates that individuals below 25, or perceived to be under 25, should not be the central figure in gambling promotions unless directly related to a wagering service. Wett was 23 years old at the time.
Wett’s message, shared on her X (previously Twitter) profile, advertised Festival Free Bets at the Cheltenham racecourse.
Although Wett expressed regret for the lapse, explaining she was not cognizant of the specific age requirement within the ASA Code and believed reaching 18 was adequate, Festival Free Bets remained silent on the ASA’s inquiries.
The ASA voiced apprehension about Festival Free Bets’ lack of cooperation, characterizing it as negligent.
A festive wagering firm received notice that their promotional materials cannot display individuals below the age of 25, or those who appear to be under that age.
This action follows a comparable ruling last week concerning ProgressPlay, specifically a campaign on their Jeffbet platform.