Jonas Cahu, the Chief Operating Officer of Bojoko, established the Professional Gambling Affiliates Association (PGAA) to tackle the uneven partnership between internet gaming providers and the marketers who steer customers to their platforms.
Cahu is troubled by the absence of agreement certainty for affiliates, who frequently function under lopsided terms susceptible to alteration without warning. This differs from other sectors where collaborations are usually managed by equitable and just contracts.
The PGAA intends to modify this by promoting uniform terms and conditions, offering affiliates the assurance that their efforts in promoting operators will be justly remunerated.
Bojoko has volunteered to manage preliminary dialogue between the PGAA and operators, demonstrating a firm dedication to enhancing the affiliate environment. All affiliates are urged to become members of the PGAA.
“The current operational model of the iGaming affiliate sector is unprecedented compared to other industries and sectors,” stated Cahu.
He contends that conducting business without contractual security is not viable and jeopardizes both companies and personnel. The PGAA aims to furnish affiliates with the tranquility of knowing their diligent labor will be acknowledged and appropriately compensated.