Global gaming powerhouse, Allwyn, has joined forces with IWG, a top-tier developer of instant-win gaming experiences. This alliance will allow Allwyn to utilize IWG’s proficiency to bolster its current game offerings and broaden its footprint in the burgeoning online instant-win sector.
This collaboration is particularly noteworthy for Allwyn’s North American presence, where IWG has a robust market share and extensive regional knowledge. Allwyn will collaborate closely with IWG’s creators, Rhydian Fisher and Simon Bucknall, to craft novel and captivating instant-win games designed for a worldwide player base.
Stepan Dlouhy, Allwyn’s Chief Executive, conveyed his excitement about the partnership, noting its seamless alignment with Allwyn’s dedication to providing an unparalleled user experience and becoming the premier lottery provider globally. He lauded IWG’s renown for ingenuity and forward-thinking, underscoring their valuable contribution to the joint effort.
Rhydian Fisher mirrored Dlouhy’s enthusiasm, stressing that the collaboration will empower IWG to achieve new milestones and expand its international reach. He believes that Allwyn’s comprehensive understanding of the lottery landscape will be crucial in generating fresh avenues for IWG’s games.
The prominent European lottery operator, Allwyn, has announced its intention to purchase a majority share (70%) in IWG, a top-tier developer of digital instant win gaming experiences. The transaction, anticipated to conclude in the second half of 2024, will be fully funded by Allwyn.
This significant maneuver follows a series of recent triumphs for Allwyn, such as obtaining the highly sought-after fourth National Lottery concession in the United Kingdom and collaborating with BCLC to introduce the well-received “Set for Life” game on the PlayNow.com platform in October 2023. Through this alliance with IWG, Allwyn is strategically positioned to strengthen its standing as a dominant force in the global lottery market.