Betway has secured the position of official betting associate for the Hamburg Open. This clay court competition, held directly following Wimbledon, runs from July 7th to 18th. This partnership agreement follows closely on the heels of Betway’s title sponsorship of Sweden’s Nordea Open. Both competitions occur within a comparable timeframe, with the Nordea Open transpiring from July 5th to 18th.
Betway is a familiar name in the realm of tennis, already lending its support to events such as the Miami Open, the Noventi Open, and the Mercedes Cup. This recent agreement will feature prominent displays of Betway’s branding throughout the Hamburg Open’s Rothenbaum Tennis Center, as well as across the tournament’s online presence.
Anthony Werkman, Betway’s CEO, conveyed his enthusiasm, characterizing the Hamburg Open as a pinnacle event of the summer clay court season. Tournament Director Sandra Reichel echoed this sentiment, emphasizing Betway’s dedication to fostering a secure atmosphere for patrons, a principle shared by the tournament organizers.
Rumors are circulating that Super Group, the masterminds behind Betway, were on the verge of going public back in April. The speculated deal was valued at a hefty $5.1 billion (or £3.7 billion, for those across the pond).