Game developer Air Dice has joined forces with Rootz, an online casino operator headquartered in Malta. Through this collaboration, Air Dice’s portfolio, featuring well-known games like Neon Shifter and Wandering Devourer, will be accessible on Rootz’s gaming platforms.
Both organizations conveyed enthusiasm for the partnership. Air Dice CEO, Victor Borg Barthet, emphasized Rootz’s achievements in building a technologically advanced platform that prioritizes user satisfaction. Lasse Rantala, CEO of Rootz, shared this sentiment and underscored their aligned principles, particularly the emphasis on technological innovation and data analytics. Rantala also expressed keen interest in Air Dice’s AI-driven game design, which seeks to deliver a more customized and captivating player experience.
Furthermore, Air Dice has brought on Rocio Moitino as Sales Director for Latin America, a strategic decision reflecting the company’s growth objectives within the region.
Im excited to become a part of Air Dice. Their offerings center around increasing user interaction, which will be a significant victory for our collaborators in relation to enhanced user loyalty and profits.”
Regarding user loyalty, Rootz, an international provider, recently teamed up with Enteractive in February. Their goal is to re-engage dormant user profiles in important regions such as Canada, Finland, and New Zealand.