The celebrated French football organization, AS Monaco, is making a significant foray into the Japanese market with their new iGaming collaborator, Casino Secret. This tactical partnership follows closely on the heels of AS Monaco’s acquisition of Japanese football sensation Takumi Minamino, a move that generated considerable enthusiasm among Japanese football devotees. The organization has demonstrably targeted Japan, having also recently established an official Japanese Twitter profile to interact with their expanding supporter base.
Jean-Emmanuel de Witt, Chief Executive Officer of AS Monaco, conveyed his enthusiasm about the alliance, emphasizing the organization’s goal to strengthen its presence in Japan. He views Casino Secret as a crucial element in broadening their scope and connecting with Japanese supporters through novel and captivating material.
This multi-year agreement designates Casino Secret as the “Official Online Gaming Collaborator” of AS Monaco in Japan. Both entities are poised to launch impactful digital marketing initiatives intended to resonate with the Japanese demographic.
Nadir Ounissi, originator and Chief Executive Officer of Casino Secret, expressed his enthusiasm regarding the joint effort. He underscored Casino Secret’s remarkable expansion in Japan since its inception in 2018, stressing the brand’s familiarity and renown among Japanese gaming circles.
This collaboration feels completely natural, aligning our position as a top Japanese online gaming firm with the internationally renowned AS Monaco. We’ve explored football alliances in the past, and this partnership represents an ideal progression for us.”